Diverse Student Scholars: A Five-Faceted Model of Student Transformation from Embedded Research Mentorship in Marketing Courses

Undergraduate research in higher education has become a movement linked to institutional efforts at integrating high-impact practices and infusing transformative learning. University of Central Oklahoma’s Diverse Student Scholars (DSS) is one such program of faculty mentorship that is hosted by a department of marketing within a college of business. This article overviews DSS and introduces a five-faceted model of student transformation from embedded research mentorship in marketing courses. Based on DSS student reflections, the data suggest that embedded research mentorship generates student transformation in five areas: a transformed research mindset, personal self-discovery, applied career development, team preparation and appreciation, and reflective and corrective growth.